• About Me

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    Welcome!
    I'm Zheng Wei, a PhD student at The Hong Kong University of Science and Technology, working under the guidance of Professor Huamin Qu. I am part of the VisLab research group at HKUST, which is committed to advancing the frontiers of visual analytics by developing innovative technologies, fostering interdisciplinary collaboration, and providing data-driven solutions across various fields, while also training the next generation of experts in data visualization and analytics.

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    Research Interests

    • Data Visualization & Data Videos – Crafting visual narratives that transform complex data into compelling, story-driven video content.
    • Virtual Reality (VR) & Immersive Analytics – Developing interactive and immersive environments that blend artistic expression with analytical exploration to enhance data understanding.
    • Social Media Data Analysis – Utilizing computational approaches to analyze and visualize social media data, uncovering trends and behavioral patterns at both individual and collective levels.

    Approach & Goals

    My research is centered on understanding and improving human perception, decision-making, and interaction in visual content creation. Through a human-centered and interdisciplinary approach, I integrate art, design, and technology to study how individuals and groups engage with visual content, optimize creative workflows, and enhance their decision-making processes. By developing VR-driven analytical tools, computational models, and data-driven storytelling techniques, I aim to simulate and analyze human behavior in visual content creation, providing innovative methods to support creators, improve efficiency, and foster new forms of artistic and analytical expression.Ultimately, my goal is to push the boundaries of visual analytics and immersive experiences, making complex information more intuitive, engaging, and actionable, while empowering individuals and communities in the ever-evolving landscape of visual content creation.

  • News

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    I served as a program chair (PC) for the CVPR 2025 CVEU Workshop

    June 2025

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    Participate in

    IEEE VR 2023

    March 2023

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    Participate in

    IEEE VR 2025 (Oral)

    March 2025

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    Participate in TheWebConf 2024 (Oral)

    May 2024

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    Participate in

    IEEE VIS 2024 (Oral)

    October 2024

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    Participate in

    ACM MM 2023 (Oral)

    November 2023

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    Participate in

    ACM MM 2024

    October 2024

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    Participate in

    ACM SIGGRAPH 2024

    July 2024

  • Publications

    First Author

    [8] "I Can't Even Recall What I Bought'': How Design Influences Impulsive Buying in Douyin Live Sales

    Zheng Wei, Lik-Hang Lee, Wai Tong, Xian Xu*, Chaozhe Zhang, Huamin Qu, Pan Hui*.

    International Journal of Human-Computer Interaction (JCR Q1)

    [7] Illuminating the Scene: How Virtual Environments and Learning Modes Shape Film Lighting Mastery in Virtual Reality

    Zheng Wei, Jia Sun, Junxiang Liao, Lik-Hang Lee, Chan In Sio, Pan Hui, Huamin Qu, Wai Tong*, Xian Xu*.

    IEEE Transactions on Visualization and Computer Graphics (JCR Q1)

    (IEEE VR25) Oral Best Papers - Honorable Mentions (CCF-A)

    [6] Telling Data Stories with the Hero's Journey: Design Guidance for Creating Data Videos

    Zheng Wei, Huamin Qu, Xian Xu*.

    IEEE Transactions on Visualization and Computer Graphics (JCR Q1)

    (IEEE VIS24) Oral (CCF-A)

    [5] Hearing the Moment with MetaEcho! From Physical to Virtual in Synchronized Sound Recording

    Zheng Wei, Yuzheng Chen, Wai Tong, Xuan Zong, Huamin Qu,

    Xian Xu*, Lik-Hang Lee*.

    ACM Multimedia 2024 (MM24) (CCF-A)

    [4] Social Media Discourses on Interracial Intimacy: Tracking Racism and Sexism through Chinese Geo-located Social Media Data

    Zheng Wei, Yixuan Xie, Danyun Xiao, Simin Zhang, Pan Hui*,

    Muzhi Zhou*.

    ACM TheWebConf 2024 (WWW24) Oral (CCF-A)

    [3] Digital Democracy at Crossroads: A Meta-Analysis of Web and AI Influence on Global Elections

    Zheng Wei, Xian Xu*, Pan Hui*.

    ACM TheWebConf 2024 (WWW24) Oral (CCF-A)

    [2] Multi-Role VR Training System for Film Production: Enhancing Collaboration with MetaCrew

    Zheng Wei, Shan Jin, Wai Tong, David Yip, Pan Hui*, Xian Xu.*

    ACM SIGGRAPH 2024 (Poster) (CCF-A)

    [1] Feeling Present! From Physical to Virtual Cinematography Lighting Education with Metashadow

    Zheng Wei, Xian Xu, Lik-Hang Lee, Wai Tong, Huamin Qu*, Pan Hui*.

    ACM Multimedia 2023 (MM23) Oral (CCF-A)

  • Publications

    Co-author

    [9] Generative AI for Film Creation: A Survey of Recent Advances

    Ruihan Zhang, Borou Xu, Jiajian Min, Yetong Xin, Zheng Wei,

    Juncheng Nemo Shi, Mingzhen Huang, Xianghao Kong, Nix Liu Xin, Shanshan Jiang, Praagya Bahuguna, Mark Chan, Khushi Hora, Lijian Yang,

    Yongqi Liang, Runhe Bian, Yunlei Liu, Isabela Campillo Valencia, Patricia Morales Tredinick, Ilia Kozlov, Sijia Jiang, Peiwen Huang, Na Chen, Xuanxuan Liu, Anyi Rao*.

    The IEEE/CVF Conference on Computer Vision and Pattern Recognition CVPR 2025 (Workshop) (CCF-A)

    [8] EchoAid: Enhancing Livestream Shopping Accessibility for the DHH Community

    Zeyu Yang, Zheng Wei, Yang Zhang, Xian Xu, Changyang He, Muzhi Zhou*, Pan Hui* .

    ACM CSCW 2025 Oral (CCF-A)

    [7] ‘Even When Success Seems Impossible, I Keep Streaming’: How Do Chinese Elderly Streamers Interact with Platform Algorithmic (In)visibility

    Junxiang Liao, Zheng Wei, Zeyu Yang, Xian Xu, Pan Hui,

    Changyang He, Muzhi Zhou*.

    ACM CHI 2025 Oral (CCF-A)

    [6] Transforming Cinematography Lighting Education in the Metaverse

    Xian Xu, Wai Tong, Zheng Wei, Meng Xia, Lik-Hang Lee*,

    Huamin Qu*.

    Visual Informatics (2024) (JCR Q1)

    [5] How Can the Universal Disclosure of Provincial-level IP Geolocation Change the Landscape of Social Media Analysis

    Muzhi Zhou*, Zheng Wei, Junxiang Liao.

    ACM SIGWEB Newsletter 2024 (Autumn), 1-9

    [4] Is It the End? Guidelines for Cinematic Endings in Data Videos

    Xian Xu, Aoyu Wu, Leni Yang, Zheng Wei, Rong Huang, David Yip*, Huamin Qu*.

    ACM CHI 2023 Oral (CCF-A)

    [3] Cinematography in the Metaverse: Exploring the Lighting Education on a Soundstage

    Xian Xu, Wai Tong, Zheng Wei, Meng Xia, Lik-Hang Lee,

    Huamin Qu*.

    IEEE VR 2023 (Poster) (CCF-A)

    [2] Understanding 3D Data Videos: From Screens to Virtual Reality

    Leni Yang, Aoyu Wu, Wai Tong, Xian Xu, Zheng Wei, Huamin Qu*.

    IEEE PacificVis 2023 Oral (CCF-C)

    [1] From ‘Wow’ to ‘Why’: Guidelines for Creating the Opening of a Data Video with Cinematic Styles

    Xian Xu, Leni Yang, David Yip, Mingming Fan, Zheng Wei,

    Huamin Qu*.

    ACM CHI 2022 Oral (CCF-A)

  • Service

    Conference Reviewer

    ACM C&C 25, ACM CSCW2025,

    ACM TheWebConf 2025, ACM CHI 2025,

    ACM CHI 2024

    Journal Reviewer

    Visual Informatics

    Workshop

    CVPR 2025 CVEU Program Chair

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